It is currently 1 degree celsius outside, which, by Australian standards, is about 5 degrees higher than the coldest night Perth has ever had. It’s cold. I am wearing layers and have a heater. It’s cold.
And what are some people doing tonight? Why, they are camping outside the new Apple Store that opens tomorrow, that’s what. As you do.
There is no new product. The iPad came out last month and it is available at several other stores. The iPhone 4 is out, I guess, but it’s a phone and most likely going to be available at every mobile phone kiosk at the same time.
Now, maybe I am just old, but WHY THE FUCK ARE PEOPLE SLEEPING OUT FOR A NEW STORE? It’s not like they are going to get anything, right? Is Steve Jobs going to come down from Heaven and jizz iTunes vouchers all over everyone? Hardly. Maybe a couple of people might get an umbrella but shit, you can buy one on eBay if you’re particularly desperate.
Now, look, we are an Apple family. To date, we own:
- 1 iMac
- 2 Macbook pros
- 2 iPhones
- 1 iPod touch
- 1 iPod shuffle
- 1 LED screen
- 1 x Mac Mini
- 2 x iPads
And an Apple lamp in my office. Shut up, it’s got nice light.
We really like Apple.
However, I need to officially distance myself from the Apple fanbois from now on because you know what? Apple fanbois give me the absolute shits. I know that people like to have a laugh at Apple’s expense and say that it’s all just hype, and blind oohing, aahing and eventually purchasing of everything Jobs shits out at the keynote, and it is this claim that frustrates me to no end.
And you know why? Because the fanbois make a company that actually makes very good quality products seem like nothing but a shiny gadget for the mindless, designer-label-consuming middle class. Instead of being seen with credibility and quality, as both Apple hardware AND customer service deserve, it ends up being aligned with latte-sipping, cargo-pant-wearing snotty nosed brats.
My computer is a workhorse. I switched to Mac for purely business reasons, and it is now my preference… but HOLY FUCK you idiots who are sleeping outside the Apple store? You make me look like a fucking idiot whenever I try to present a serious case for why Macs are more than just “hip”. They are excellent computers that are still running years after the best-config PC has died. I can ring Apple Care and get brilliant customer service. I can order a computer and it will arrive within 24 hours, and there will very rarely be a problem.
And yet, somehow, I am now aligned with the idiots who will go out in the freezing cold, for GOD KNOWS WHY and for GOD KNOWS WHAT, and yet again, I have to sit there, with my Apple lamp, thinking that somehow these people have managed to turn a computer into a religion. And Karl Marx always did say that religion was the opiate of the masses and I start to think “man, that guy was right”. And then I think that Karl Marx may have used a Mac and I get pissy again.