Last week, I was witness to a semantic discussion about the next wave of social media technologies and community. I have started seeing “Social Media 2.0″, “Web 3.0″, etc cropping up and I want to say something.
Stop it.
Please.
Because Social Media is NOT about computers. It is not a piece of software that someone can just buy a new version of and join. And it perpetuates a ridiculous misunderstanding that it is at all related to computers, platforms and tools.
It is not.
Social Media is a concept. It is a multidisciplinary revolution of technology, community, philosophy, psychology, anthropology, politics… and the list goes on.
It is a movement. It is hard to define. It transcends versions, and platforms, and technologies.
It is a concept in its own right, and by putting those ridiculous numbers after it, we are lumping it into IT. It needs to stop.
Please stop it. My clients are getting confused. Thank you.
