Pissing off the right people. For the right reasons.

This week, I had a realisation.

Some people don’t like me. In fact, there are some people out there that hate my guts.

That wasn’t the realisation part… I mean… I have been blogging since before the word ‘blog’ was a word. I have been a ‘figure’ on the internet for longer than that. And I have always attracted my fair share of detractors. I polarise. That’s no mystery. I do it on purpose.

The realisation for me, is that there are people who don’t like me… and I am OK with it.

My friend sent me a link to this little tidbit and it affirmed what I had suspected: attracting hate is as much a part of having a profile online as attracting praise. It simply goes with the territory. I don’t attract any more or any less hatred than anyone else who puts themselves out there. In fact, as worried as I was about the iPad stunt drawing lots of negative attention… it didn’t. The response was overwhelmingly positive. The only real trolling I got was from people who… follow me around to troll me.

I have always been interested in the psychology of bullying. There are a lot of people I don’t respect. There are a lot of people I have no time for, because, let’s be honest… there are people who are a waste of space and oxygen. But they are also a waste of my energy, so I don’t bother. And I certainly don’t have time to be following them online just to harass them!

To be that motivated by hate has to come from somewhere. Good ol’ Wikipedia summarises it best. Their behaviour is not about me. It’s about what I bring out in others. They hate my caricature. They hate my persona.

They can’t possibly hate me, the person, because they don’t know me.

It’s a liberating thought.

I have always set out to piss people off a little. The Perth Business “networking” scene is very conservative. Say the word “cunt” and they’re all of a dither. I once presented at a Social Media Panel for these people… and all they could fixate on was the language. I was asked how I “get away with swearing online”. Yeah. I was asked that and I am still gobsmacked by it.

The conformists struggle to get that one can be clever and also swear. And one can also use those words deliberately. And the fact that they are so focused on the words, rather than the intent, just goes to show how they really… just don’t get it. Much like those who thought the iPad thing was about me wanting a husband. Let’s be honest… they’re not bright people.

I say the things I do primarily to get a response. It is a predictable and measured response. The number of times I have been told, condescendingly, to “behave”… that’s just not what I do. I am happy to alienate those who are that superficial, or conformist, or even that dumb. I am happy not fitting into the Perth Business clique. I believe that these ideas about “behaving” or “shutting up” or “not making waves”… have strong sexist overtones. And, as a feminist and a philosopher… “behaving” is just not compatible with those core views.

I love Germaine Greer. And Gloria Steinhem. And Nellie McKay. And George Carlin. And Doug Stanhope. And Ricky Gervais. They push the right buttons and all have their haters as a result. If I can produce something that is even 1% of the influence these people have had on me, pissing a few people off is worth it. Because, like them, I enjoy the rise I get out of those I deliberately poke. Because their attitudes are oppressive.

Carlin, Stanhope, Greer… all have people who LOVE them. And people who HATE them. Very few people are indifferent about them. And they have all caused, in some way, revolutionary change despite having vast number of people who hate them.

There are people who hate Oprah Winfrey. There are people who hated Mother Teresa, for fuck’s sake.

I am not likening myself to Oprah or Mother Teresa. Because that’s just retarded. But, I am highlighting the fact that anyone who has ever stood up for anything, attracts hatred from the status quo. Even on a small scale.

So, my realisation is that my number of detractors is as much a reflection of my success as are those who say nice things.I can’t remember if it was Greer or Steinhem who said that receiving death threats is a sign you are a threat to the establishment… but on some level this applies. I consciously piss off the right people. And they are most welcome to sit around, slagging me off at Media140 Perth (ironically, while I am all over the media for proving the strength of social media). Because it comes back to me. And I laugh at the small mindedness. And I know that there are people there who know me, get me and laugh at it.

Because, the fact that people are talking about me at all, positively or negatively, is a sign that I am making an impact. And ultimately, reflects badly on those whose time in power is running out. Technology is killing the top-down control of people. A big portion of corporate board time is mistakenly asking the question “HOW CAN WE CONTROL PEOPLE”. It’s dying.

I like to think that eventually there will be a world where ridiculous notions of “behaving” to fit in will die. PR spin will die. People’s humanity, and honesty will be taken as something to be celebrated rather than suppressed. We all poo. We all fart. Stop treating humanity as a character flaw. And then maybe, we can actually stop with the bullshit. Stop firing someone for having a few drinks and tweeting when they are off the clock. Stop being so goddamn afraid of your boss. That’s truly revolutionary.

If I can contribute just a little to breaking down these ridiculous structures, and remind people that it is OK to express yourself… then I am OK with being hated.

All the fun people have haters, and it’s more about accepting that as a part of having an opinion.

On not giving a fuck for 5 years.

Because of the craziness of the last week, I have only just gotten around to this post. 5 years ago this week, I nearly died. Like, seriously, pale-faced-ICU-Consultant-preparing-my-husband-for-the-worst kind of “almost died”.

I changed from that point. I started to see the rest of my life as a second chance, and to live as if I was on borrowed time.

A couple of months ago I was sent this blog entry. It hit me in the guts, because it really is something that EVERYONE should read, and try to live their life by.

Oh, how many times I have been that I would be a “star” or “more successful” if I would toe the line, not swear, not make waves. In Perth, there is a corporate culture and an expectation that you don’t make waves. You must suck the proverbial dick of those in authority… especially if you are a woman. But this is fool’s gold. I don’t want to be a “star”, or have more money than I need. My definition of “success” is different to other peoples, and I am actually living successfully… as I define it.

I am truthful. I am happy to take on idiots. I take risks. I constantly suppress that voice that tells me to conform for conformity’s sake. Because I am not afraid. Everything has a way of working itself out. When I posted the “iPadofLove” competition, it was not out of narcissism, or for money, or fame… it was purely for my own sense of adventure and curiosity. People find me challenging and frustrating because of this. One person in particular feels the need to ‘counsel’ me on how to behave and become a fame whore like him. Because he assumes I want what he so desperately desires (fame). I don’t.

  • I only do jobs I want to do.
  • I only care what those who are close to me think of me.
  • I am a good mother to my children.
  • I work hard.
  • I believe in a great love and I am looking for it. I am also happy if it doesn’t happen, because I am a fulfilled person in my own right.
  • I take time to appreciate the smallest of things, and the biggest of concepts that are lost on people that are afraid.

Don’t be afraid. Stop giving a fuck. Because when you’re dead, that’s it. There is nothing left except your legacy. And no-one ever wants to have a eulogy that reads “paid all their bills on time, worked the same job for 50 years and acquired an investment property.”. At least, I don’t.

I want a legacy that makes people laugh when they think of the shit I have pulled and stuff I have said. I want people to see that everything I have ever done has been in the spirit of adventure, honesty to the point of being brutal, and not letting “life” get me down.

When you anonymously troll a blog, or have internet wars, or waste your time with petty fallouts with people… that is a wasted life. And that is why I feel sorry for people who engage in that. Similarly, people who use other people as a means of getting ahead themselves… or people that are cruel to animals or children. How utterly pointless.

Do some good. But the good that matters. Not merely by living a compliant life, filled with rules, and fear, and worry about others might think, but by being brave. Try not giving a fuck. You may find it liberating.

You may be surprised.

Every day, I am thankful to have survived. All of us should be thankful to be born (and alive) in the first place.

iPad winner to be drawn on July 30.

There was the second part, which was the random iPad draw. That will be done on August 15.

The first one, proving slightly more difficult. Who’d have thought that the non-bogans would be scared off by a stunt like this? You know that scene in Cars, where every rusty, falling apart car was approaching Lightning? Yeah… I know it sounds snobby, but… if you wear reflective clothing and don’t have a proper career, I won’t be even considering you, let alone dating you. Sorry. If you can’t punctuate or spell, not interested. And no, I am not going to give them “a chance”. I left a man who was perfectly fine, in search of “the one”. Why the hell would I settle for some illiterate, classless dude from Girrawheen? Yeesh.

This whole experience has been like a dating site without the ability to block or ignore. Every idiot in town has misinterpreted the whole exercise as “I will settle for anyone” vs “here’s an incentive to introduce me to someone in my league”.

This stunt was not intended to be a billboard for every desperate bogan to think I am looking to marry anyone, just so I can be married. Yeesh. I am happy to never have another relationship again. But I want the right person for me… and… as it turns out… those who watch morning commercial TV are probably not my target audience…

If you’ve been too intimidated by the circus, it’s died down now and things are back to normal. Back to the usual working too much and the occasional date in the hope that I meet the right person. But geez, bogans, GO AWAY. You are too stupid for me. Thank you.

5 easy steps to go "viral"…

… and generate hundreds of thousands of dollars of free advertising.

1. Right gimmick.
2. Right audience.
3. Right network.
4. Right timing.
5. Run with it.

Also, in case you missed it:

Téa Smith appearing on 92.9 Breakfast radio Perth by Téa Smith

If I'd known, I'd have got my hair did!

These simple principles for getting attention on social media…? They work. Even I had underestimated how well, it seems.

On Monday morning, a combination of jadedness, procrastination, insomnia and poor impulse control collided in something that… I knew would work. The right “gimmick”, and a use of both social media and traditional networks… it was bound to get some traffic.

I invested ZERO dollars. 30 minutes to write up the blog post. A mutual follower on Twitter suggested the article to my friend Louise Burke at The West Australian (I am known to them, having appeared before as the so-called “Twitterati”, so… we ran with it). But, only one paper was approached by me, and that was them. No press release.

In the early hours of Wednesday morning, I went to bed, tired, happy at having achieved some local buzz for the “#iPadofLove” concept. I had applied some very simple strategies that I advise my clients to do, and was happy that I have driven 500 visitors to this website.

Done and dusted. Or so I thought…

I woke up 6 hours later, to triple the traffic, and a bunch of enquiries from local media, wanting to talk to me about the concept, including an email from a Sunrise producer saying they wanted me on.

I had my children, so… didn’t really get to digest it. Stumbled out, said “who wants breakfast?”, changed a pooey nappy (an extra special one for mothers who might let their own hype get away from them… that other parents will know, and I call “lake poo”)… and then… the phone rang. And rang. And rang.

I did Perth ABC radio. I stammered, and stumbled my way through, as it hit me what was happening and I could not stop laughing. Then 6PR. Little easier. Then, the Big Couch on 94.5 wanted to speak to me. Then… Seven News got in touch. Then… breakfast radio… and some afternoon radio booked as well. What a crazy whirlwind.

Then I found out that CultMac had posted an article. Then, MacLife in Germany… (and for any Apple geek, it’s very much a “squee!” moment :D) then… I lost track. I had some last-minute photos done by my friend @annarosephoto (see thumbnails!) I have to keep looking at the top right of my screen to know what day it is… and I am now on a blackout between calls, sitting down to deal with my actual client work… you know… the stuff that pays :)

Insanity. There have been several occasions where I have messaged friends “WHAT THE HELL DID I DO?” – and then they laugh at me and mock me and support me in that way only your closest people can. And because I have chosen to not watch or listen to myself, or read comments on the articles (because if I did the temptation would be to pull the pin… it’s a normal reaction!), but I am trying to express my thanks to those that have been… so nice :)

The result? Well… so far I think the spectacle has superseded the intent, and it can only be assessed from the outside later on. But, I have been approached a fair bit. Insanity! I don’t have any real sense of what is going on beyond the site traffic… because as an introvert/keyboard hero… well… you know… and, the traffic is holding steady. 27% bounce rate, and about 60% of people who click on the blog link are also clicking on my portfolio (which is incomplete and completely unready for this sort of exposure!)… it’s just… fun.

Men? Yes. :)

I fully expect it to end soon. I know how things like this work and it won’t be long till I fade back into obscurity. But, it’s fun. And I have been writing a book about social media and, well… looks like I need to add a chapter. LOL (anyone want to pay me to finish it? ;)). But, I will enjoy picking this experiment apart afterwards.

To those who are sick of hearing about me on the news, I apologise. I made a decision to not actively seek media, but accept all that asked… it is important that you are prepared to follow through with a promotion and I need to walk the talk. So yeah, I’ve kind of been all over the place today. LOL.

Thanks again, I am going to do a video at some point but I am so wrecked I am slurring and stuttering even more than my first radio interview! Thank you to all the media people, who really get what I am doing here, and I owe all my supporters a drink when it all dies down. Thank you :)

Haiku of the Day

holy fucking shit / wowee, holy fucking shit / i will go hide now.

:)